solidThinking to Highlight Benefits of Conceptual Design Technology on Product Development at 2010 Altair Engineering Americas HyperWorks Technology Conference

Connect with solidThinking April 27-29 and preview new product features coming this year

TROY, Mich. – April 14, 2010 – “Getting the Right Design, Getting the Design Right” will be addressed by solidThinking, Inc. Vice President of Product Strategy and Marketing Alex Mazzardo, who will be among 40 technology thought leaders presenting during the 2010 Altair Engineering Americas HyperWorks Technology Conference (HTC). The annual conference will be held at the Rock Financial Showplace in Novi, Mich., April 27-29.

solidThinking ( will exhibit key functionalities from its upcoming 2010 product releases, which were developed based on user feedback and designed to encourage collaboration between designers and engineers.

Mazzardo will discuss industry trends and present “Getting the Right Design, Getting the Design Right,” at 10:30 a.m. on April 27. His presentation will focus on ways industrial designers can leverage advancements in modeling and rendering technologies to enhance the entire product development cycle, including:
  • Finding pathways to winning designs early in the process

  • Considering efficient forms starting from the early concept phase

  • Improving collaboration between industrial design and engineering

  • Effectively visualizing and validating design concepts
“Placing product development at the center of a company’s strategy can be a key competitive advantage,” Mazzardo said. “We are working constantly to provide users with the design environment and tools that invite creative exploration and facilitate collaboration between design and engineering. Altair’s HyperWorks Technology Conference provides a setting where we can contribute our knowledge and user feedback to a global audience and share it across many industries.”

solidThinking is a NURBS-based surface and solid modeler. Offering design flexibility for its users, all solidThinking software is available for both Windows and Mac operating systems. It is compatible with leading design manufacturing and engineering software.

Key new features solidThinking will introduce this year include modeling tools that help significantly increase user productivity; improved workflow that allows faster operations; new shortcuts, selection and visualization aids; enhanced real-time rendering quality; and a plug-in for Maxwell Render 2.0.
The 3D conceptual design software also aims to encourage innovation through a number of other user-centric features, such as a highly intuitive user interface; a best-in-class ConstructionTree™ technology that allows designers to experiment in real time without having to start from scratch when they change their minds; and high-quality, real-time photorealistic imaging capabilities that allow designers to transform 3D models into realistic design visualizations.

solidThinking recently introduced morphogenesis™, a new form-generation technology offered in solidThinking 8.0 Inspired, which mimics natural processes and physical laws of nature to help designers and architects generate forms and structures in response to environmental conditions, and to help them leverage the results to develop and enhance their designs.

HTC is Altair’s premier annual event and is free for all attendees. The three-day conference will offer sessions on advancements in the areas of simulation-driven design practices, design optimization, data management, process automation, cloud computing and decision support systems. Attendees have access to an extensive hardware and software exhibition, including solidThinking. For more information, visit To connect with solidThinking, click on:

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About solidThinking, Inc. (
solidThinking, Inc. develops and markets industrial design/styling software that helps designers invent, explore and evaluate new ideas easily, rapidly and cost-effectively, without the limitations of traditional software. Using solidThinking’s conceptual 3D modeling capabilities, visualization interface and fast real-time rendering, designers can model, render and share their projects on the fly, from architecture and automobiles to electronic devices, jewelry, product packaging and yachts. solidThinking is a wholly owned subsidiary of Troy, Mich. (USA)-based Altair Engineering, Inc. ( Altair Engineering, celebrating its 25th year, is privately held and employs more than 1,300 in North America, South America, Europe and Asia/Pacific.