solidThinking Continues International Growth by Adding Delineate Pty Ltd to its Value-Added Reseller Community

Partnership increases solidThinking’s availability throughout Australia and New Zealand

TROY, Mich. – Oct. 29, 2009 – Global industrial design/styling software company solidThinking, Inc. ( has signed Delineate Pty Ltd. ( to market, sell and support solidThinking – the industrial design community’s most user-centric product design tool – in Australia and New Zealand. Delineate, one of Australia’s leading 3D specialists, is the latest software provider to join solidThinking’s growing roster of value-added resellers (VAR).

“Delineate is very pleased to offer solidThinking in Australia,” said Robert Veitch, Managing Director of Delineate. “I think the powerful modeling tools, integrated rendering and easy-to-use interface will be a big hit in Australia. I see it as one of the best kept secrets in the design world, and we are finding everyone who tried it is really impressed. We intend to make sure it isn’t a secret for long.”

The Delineate team consists of many experts, including some of the pioneers of the digital design process. Staffed primarily by designers and not sales people, Delineate offers customers solutions to improve their design process. Customers include product, packaging, automotive, architectural, furniture, marine, defense and many others.

“We are proud to be working with Delineate and are confident this partnership will speak directly to an audience that will benefit from solidThinking’s advanced capabilities,” said Jim Hassberger, solidThinking’s vice president of business development and customer relations. “Expansion into Australia and New Zealand is a very exciting development for solidThinking.”

solidThinking’s NURBS-based 3D conceptual design software, including recently released solidThinking 8.0 and solidThinking 8.0 Inspired, aims to inspire innovation in industrial designers and architects through a number of new and advanced features, including progressive rendering; new 3D manipulators for translation, scaling and rotation; a highly intuitive user interface; high dynamic range imaging (HDRI) capabilities; and more. It also embodies a best-in-class Construction Tree™ technology that allows designers to experiment in real time without having to start from scratch when they change their minds, high-quality photorealistic imaging capabilities for realistic design visualization, global illumination and more. solidThinking is available on both Windows and Mac operating systems and is compatible with leading computer-aided design, manufacturing and engineering (CAD/CAM/CAE) software, encouraging improved collaboration between industrial designers and engineers during the product development cycle.

The premiere release of solidThinking 8.0 Inspired also includes a new technology, morphogenesis™, which mimics processes and physical laws in nature to help designers and architects generate forms and structures in response to environmental conditions, and leverage the results to stimulate their designs.

"Delineate is really focused on bringing the latest 3D technology to the design and marketing areas,” said Veitch. “Delineate aims to allow the benefits of 3D modeling to be realized much earlier in the design process. In this regard, solidThinking is a perfect fit. Having used many 3D modeling tools, there isn’t anything faster to learn and more intuitive than solidThinking. We think it’s a great product.”

For more information, news and upcoming events, and to further explore solidThinking, check out or connect with them on:

Facebook –
Twitter –
YouTube –

About Delineate Pty Ltd (
Delineate offers 3D digital design solutions for industrial designers. Delineate aims to make the 3D process easier and allow designers to use 3D tools sooner and more often, to reduce design times and save prototyping costs. In addition to solidThinking, Delineate is the Australian re-seller for RealtimeTechnology (RTT) and Human Solutions RAMSIS ergonomics software. Delineate customers include General Motors, Ford, Toyota, Thales, and many of Australia’s leading design consultancies.

About solidThinking, Inc. (
solidThinking, Inc. develops and markets industrial design/styling software that helps designers invent, explore and evaluate new ideas easily, rapidly and cost-effectively, without the limitations of traditional software. Using solidThinking's conceptual 3D modeling capabilities, visualization interface and fast real time rendering, designers can model, render and share their projects on the fly, from architecture and automobiles to electronic devices, jewelry, product packaging and yachts. solidThinking is a wholly owned subsidiary of Troy, Mich. (USA) based Altair Engineering, Inc. ( Altair Engineering is privately held and employs more than 1,300 in North America, South America, Europe and Asia/Pacific.