solidThinking to Showcase Latest Software, Discuss New Challenges and Opportunities for Product Design at IDSA International Conference Sept. 23-26 in Miami

Experience live demos of solidThinking 8.0 and solidThinking 8.0 InspiredTM at booths 1 and 2

TROY, Mich. – Sept. 22, 2009 – solidThinking, Inc. (, which makes the highly intuitive NURBS-based design/styling software offered on both PC and Mac, will demonstrate the expansive capabilities and features of its newest software products, solidThinking 8.0 and solidThinking 8.0 Inspired™, as a sponsor of the 2009 Industrial Design Society of America (IDSA) International Conference. The conference, themed Project Infusion, will be held at the Loews Miami Beach Hotel in Miami, Sept. 23-26.

solidThinking will share with booth visitors its new technology, morphogenesis™, which draws on the principles of biomimicry to allow designers and architects to experiment with form generation while exploring and developing their designs. morphogenesis is a key feature in the premiere release of solidThinking 8.0 Inspired, which mimics processes and physical laws in nature to help designers and architects generate forms and structures in response to environmental conditions and to leverage the results to stimulate their designs.

“solidThinking seeks to empower the design community with tools that will maximize creativity and design intuition,” said Alex Mazzardo, vice president of product strategy and marketing for solidThinking. “The annual IDSA conference provides the ideal international setting for thought leaders to bring to market fresh ideas and design concepts, and we’re particularly gratified to share the new and extensive capabilities of our recently launched software with the community.”

The 3D design/styling tools will be displayed at booths 1 and 2. solidThinking President Robert Little, and Vice President of Product Development James Dagg will present the conference breakout session, titled, “Human Thinking and Computational Inspiration, New Challenges and Opportunities for Product Design,” on Saturday, Sept. 26, from 11:30 a.m. to 12:30 p.m. in room Poinciana 2. The presentation’s corresponding white paper, “Computational Inspiration for Product Design” can be requested at and is also printed in the 2009 Conference Proceedings for show attendees.

“The relationship between designers, technology and the engineers who work together on the product development lifecycle is one that is constantly evolving,” Little said. “We’ll explore the impact that design technology may have in the future on accelerating the product development lifecycle and how it can be used even more strategically during the innovation process, helping develop smarter products faster and giving designers more design options than ever before.”

solidThinking’s NURBS-based 3D conceptual design software inspires innovation in industrial designers through a number of new features, including progressive rendering; new 3D manipulators for translation, scaling and rotation; a restyled user interface; a new materials library; high dynamic range imaging (HDRI) capabilities; and more. It embodies all of the features that customers use and love, including its best-in-class Construction Tree™ technology that allows designers to experiment with designs in real time without having to start from scratch when they change their minds, high-quality photorealistic imaging capabilities for realistic design visualization and more. solidThinking is available on both Windows and Mac operating systems and is compatible with leading computer-aided design manufacturing and engineering (CAD/CAM/CAE) software, encouraging improved collaboration between industrial designers and engineers during the product development cycle.

The IDSA International Conference is held annually for domestic and international attendees across diverse disciplines to exchange ideas, opinions and insights on the future of industrial design. View more information on the full conference schedule at

To further explore solidThinking 8.0 and solidThinking 8.0 Inspired, check out or connect with solidThinking on:

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About solidThinking, Inc. (
solidThinking, Inc. develops and markets industrial design/styling software that helps designers invent, explore and evaluate new ideas easily, rapidly and cost-effectively, without the limitations of traditional software. Using solidThinking's conceptual 3D modeling capabilities, visualization interface and fast real-time rendering, designers can model, render and share their projects on the fly, from architecture and automobiles to electronic devices, jewelry, product packaging and yachts. solidThinking is a wholly owned subsidiary of Troy, Mich. (USA)-based Altair Engineering, Inc. ( Altair Engineering is privately held and employs more than 1,300 in North America, South America, Europe and Asia/Pacific.