solidThinking, Inc. Connecting with the Design Community at IDSA Conferences March 27-May 3 Nationwide

WHAT: solidThinking, Inc. ( – developer of the user-centric industrial design/styling software solidThinking 7.6 available today on both PC and Mac – aims to spark interest among designers during a nationwide tour of the Industrial Designers Society of America’s (IDSA) regional conferences, taking place March 27 through May 3, 2009. As a sponsoring partner, solidThinking will lead presentations and workshops for conference attendees to explore how technological advances in software design can influence the future of the design industry.

solidThinking will kick off its IDSA tour by presenting at the Northeast District Conference on March 28. Jim Hassberger, solidThinking, Inc.’s vice president of business development and customer relations, will speak about the challenges and opportunities in product design arising from the combination of human thinking and computational inspiration. Hassberger will use practical examples to demonstrate the exciting new methods that have emerged for designers to generate and explore forms that are aesthetically stimulating and well-adapted to their intended functions.

WHY: The capability to innovate is essential for succeeding in today's crowded marketplace, and creativity is a key factor for innovation. solidThinking will showcase for visitors its innovative features, including its best-in-class interactive construction history that encourages designers to maximize their creativity and change their minds at any point in the development process, as well as its ability to exchange data with CAD/CAM/CAE systems, helping accelerate the product development cycle and improve collaboration between designers and engineers.

WHO: solidThinking industrial designers and company executives will be available for interviews leading up to and throughout each conference.

WHAT’S COOL: Industrial designers will showcase the transformation of sketches into 3D designs using solidThinking 7.6, which includes many advanced capabilities focused on designers’ needs and aimed at easing and expanding design flexibility, such as simultaneous parameter editing and control-point editing functionalities, a fast rendering engine that produces rich photorealistic images with a wide array of color options, finishes, global illumination, and more. To see solidThinking in action, check out:

IDSA Northeast District Conference
March 27-29
Hyatt Regency - Cambridge, Mass.

IDSA Midwest Conference
April 3-5
Hyatt Regency - Minneapolis, Minn.

IDSA Southern District Conference
April 3-5
Hilton St. Charles - New Orleans, La.

IDSA Western District Conference
April 24-26
Sheraton Delfina - Santa Monica, Calif.

IDSA Mideast Conference
May 1-3
Renaissance Pittsburgh Hotel - Pittsburgh, Penn.

MORE INFO: Connect with solidThinking at:

CONTACT: To schedule one-on-one interviews and demos, or set up phone interviews with a solidThinking designer/executive, contact Jenn Korail, Airfoil Public Relations at 248-304-1429, 586-202-4392 (mobile),